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5 Things You Must Need to Remove, Add, or Optimize in Your Shopify Store
Are you a current Shopify owner looking to optimize and increase your sales and engagement, or are you looking to start your Shopify store soon but aren’t quite sure what you should be doing and not doing?
Believe me, yeah, there’s definitely a wrong way to do it. If you want to know what those pitfalls are and how to best optimize your page, then this blog is for you.
Hi everyone, my name is Alex Shakon. I’m a full-time online entrepreneur and social media content creator. With over a decade in e-commerce selling merchandise and services online, I’ve learned a thing or two, and today I want to share with you the 5 major things that you need to remove, add, or optimize on your Shopify store to make sure you’re setting yourself up for success, enhance your store’s performance, and boost your sales too.
Social media plays a significant role in today’s digital landscape. Whether someone is a potential customer exploring your products or already a loyal fan, it’s crucial to think carefully about where you place your social media icons when designing your website — because there’s definitely a wrong place to put them.
While social links encourage engagement, the wrong placement can actually distract potential customers. You want visitors focused on your products and services, not leaving your site too early.
Instead of putting them at the top of the page, move your social media icons to the footer. This way, you promote engagement without pulling attention away from your main goal: sales.
An additional tip: create a call-to-action to follow your brand on social media or subscribe to your email list by offering a discount or incentive. This way, you’re not just distracting — you’re converting.
You’ve probably heard the saying: less is more. As an online shopper myself, the most annoying thing is being bombarded with endless, irrelevant pop-ups.
Pop-ups can definitely be useful for collecting emails or promoting offers. But use them strategically and sparingly. The most effective cases are:
Age verification
Email capture on the homepage
Exit-intent on the cart page
Special product promotions
Keep it to two or three well-timed pop-ups. If they appear too often or too soon, customers get frustrated and may leave your site.
Personally, I love it when a discount pop-up appears after about 20–30 seconds on a product page. It feels like a reward rather than an interruption — and it can encourage me to complete a purchase.
3
Remove Intrusive Live Chat
Hey! Need ant help?
Speaking of intrusive features: live chat.
Live chat is powerful, but only when it’s non-intrusive. A badly timed chat box that keeps popping up is as annoying as Clippy from Windows 95 (Gen Z — you might need to Google that one). Don’t be like Clippy.
Instead, place your chat widget in a discreet and accessible corner — like the bottom right. Let customers open it when they want, rather than forcing it on them.
This way, users feel in control. They can get help when needed, and you still improve customer support without interrupting the browsing experience. Done right, live chat boosts both satisfaction and conversions.
4
Declutter and Update Old Apps
Page speed
Patience is short online. A slow-loading page is one of the fastest ways to lose a customer.
One common cause? Too many apps and plugins, especially outdated ones.
If an app doesn’t directly help with conversions or customer experience, remove it. Too many unnecessary apps slow down your site, hurt performance, and frustrate shoppers.
Think of it like that box of old cables in your closet. Do you really need a FireWire cable in 2025? No. Let it go.
Keep only the apps that genuinely add value. This keeps your store running smoothly, loads faster, and creates a better shopping experience — which leads to more sales.
Another speed killer? Over-the-top animations.
When designing your store, remember the principle of KISS — Keep It Simple, Stupid. Your goal is to sell products, not to show off flashy effects that distract from them.
Heavy animations slow down your site and can push customers away. But that doesn’t mean your store should look boring.
Instead, use subtle animations strategically. For example, a gentle hover effect on “Add to Cart” buttons or a small transition on banners can highlight important actions without overwhelming your visitors.
Keep it clean, fast, and functional. Simple design not only looks professional but also converts better.